Internet Marketing Services

Google Analytics Blog: The New Google Analytics: Dashboards

2011-03-25T22:00:00.000-07:00

Google Analytics Blog: The New Google Analytics: Dashboards

Google advertisers get view into keyword search popularity

2008-07-09T22:03:00.000-07:00

Google has added a significant new feature to the tool that advertisers can use to select the keywords they want to bid for: the ability to see roughly how many people actually search using those terms.
"Now, when you use the Keyword Tool to search for relevant keywords to include in your keyword list, you'll be able to see the approximate number of search queries matching your keywords that were performed on Google and the search network," said Trevor Claiborne of Google's AdWords group in a blog posting Tuesday. (See an image of the tool in action below.)
The move is probably smart: advertisers love quantitative analysis, and this gives them more hard data immediately.
Google makes the vast majority of its revenue and profit from advertisers whose text ads appear next to search results. Advertisers bid for the words, and their ads appear based on a formula involving how much they're willing to pay and the quality of the ads themselves. As of mid-June, ad quality now is ranked on how fast the advertiser's Web site responds. Advertisers pay only when searchers actually click on the ads.
For more details, Google has an extensive guide to its Keyword Tool.

Google's Keyword Tool now gives hard data on how often users searched for particular terms.(Credit: Google)

Tips on internal linking strategy

2008-06-20T02:13:00.000-07:00

Internal linking is an important and often overlooked element of SEO and, unlike external links, the site owner has complete control over this, so it's crucial to make the most of it.
Scott Allen of Search Engine Guide has written a useful article on internal linking strategies. Here are a couple of his tips, alongside some from our SEO Best Practice Guide...

Link within your content
Scott advises webmasters to go through their site's content and work out where it would make sense to link to other pages which you want to rank better.
Make sure that the anchor text matches the keywords and phrases that you want the pages to rank well for. Scott also advises that these target keywords should appear on the destination page, as this will make the linking more effective.

Link from stronger pages
Some webpages may be more popular in the search rankings and receive more links than the rest of your website. You can strengthen these weaker pages by including some contextual links to them from the stronger pages.

Some additional tips from E-consultancy's SEO Guide...

Links from footers
This approach can also help with usability, as it is effectively a mini site map on every page. It also allows you to include some lengthy to be included.
For example, E-consultancy ranks well in Google for keyphrases such as 'web project management' and 'online surveys & research', both of which are included in the footer.

Sitemaps
Spending time on an effective sitemap is not only effective for SEO, but also has usability benefits.
Always have a sitemap with text links, not images.
Make sure your anchor text reflects user behaviour and keyphrase analysis, so include not just product names, but also the most popular keywords for that page.

Links from e-newsletters and blogs
Articles in newsletters and blogs are another source of internal links and, as they are often hosted on separate or sub-domains, they may provide additional value.
Include relevant anchor text in the links back to the main site, not just the title of the article.

How to Find Advertisers for Your Website: The Ultimate Guide

2008-06-16T05:45:00.000-07:00

How to Find Advertisers for Your Website: The Ultimate Guide
Direct advertising sales is arguably the best method to monetize a website. Finding advertisers for your site and actually closing the deals, however, is not as straight forward. Over the past 6 months I had more than 10 high profile companies sponsoring Daily Blog Tips, and through out this article I will share what I have learned along the way.
The Pros
More money: The first advantage of selling your own ads is the fact that you will cut the middlemen out, increasing your revenue potential. Suppose you sell text link ads on your sidebar through a certain company, and the text links sell for $50 monthly. Since you are using the company network to sell the ads, they will eat 50% of the price, and you will end up earning only $25 monthly for each text link. If someone is willing to pay $50 for a text link on your site, though, it means that they are getting $50 of value out of it. Why, then, should you share that with someone else?
Independence: Sure, large advertising networks have access to a wider pool of advertisers, and they have more credibility to close the deals. But if you have all the requirements in place (see the section below) and spend some time looking at the right places, I am sure that you will be able to sell your own ads just as efficiently as the larger networks.
Flexibility: The third advantage of selling direct advertising is that you will have much more control over where and how the ads will be displayed (i.e., you can avoid intrusive advertising). Google Adsense is nice, but unless you blend it with the content – annoying some of the readers – you will get terribly low click-through rates.
Credibility: Finally, having sponsors and direct advertisers on your blog might help your credibility. Even small and poorly crafted blogs can stick some Adsense units here and there. Having established companies that are willing to partnership with your site, on other hand, can signal that your content has quality and that the site is somewhat professional.
The Cons
Time consuming: While selling your own ads has many advantages, it is no panacea. The first drawback of this monetization option is the time that it will consume. This time will be spent optimizing your website for the ads, finding potential advertisers, negotiating with them, and handling the administrative matters (e.g., making payments, tracking statistics, delivering reports and so on).
Many requirements: Selling direct adverting is not as easy as making money from Google Adsense. As you can see from the section below, you will need to have a popular blog, a professional looking design, special software and the like.
Unstable: Unless you close deals for very long periods, which is unlikely, you will find your self looking for new advertisers or optimizing your website to attract new ones every other month. The opposite is true for most advertising networks, where you just need to plug some code and they will do the rest of the work. (If your site or blog is just a hobby, therefore, direct advertising might not be the best option)
What You Need to Have in Place
A popular website: Before landing direct advertising deals you will need to have a good amount of traffic on your site. There is no “magical” number here, but a good rule of thumb would be 1000 daily unique visitors. If you are below that mark you should focus on building traffic instead of looking for advertisers. Other factors like Google Pagerank, RSS subscribers and Alexa rank might also help. (Notice that small websites might also be able to sell direct advertising, but usually the time spent on that will not justify the results)
A clear focus: You might have the most popular site on the Internet (well, not as extreme as that, but you get the point), but unless your site also has a very clear niche and a defined audience, advertisers will not find it very attractive. This means that you should avoid rambling about 100 different topics on the website. Advertisers want to deliver a message to specific people, and the more specific the better.
A professional looking design: If you are planning to monetize your website through sponsors, you probably should invest some money into a professional looking design. Advertisers will be associating their product or service with your website, and not too many of them would be willing to get mixed with an ugly, MySpace looking site.
Give visibility to the sponsors: This point is connected to the previous one. Not all templates and themes will be suitable for selling direct advertising. Preferably you want to have an idea of what kind of advertising you will sell (e.g., 468×60 banners, 125×125 banners, text links) and design your website according to those objectives. Advertisers want visibility, so reserve a good spot for them.
Adserver software: In order to serve your ads, rotate banners and track statistics you will need to install an Adserver. If you are looking for a simple solution you should try WP-Ads. This Wordpress plugin will serve ads for specific ad zones that you create. The only drawback is that it does not count clicks (only impressions). If you need a more sophisticated solution check OpenAds. You will need to spend some time learning how to use it, but it offers virtually all the features you will ever need.
“Advertise Here” page: It is very important to have an “Advertise Here” page. On this page you want to give some details about the website, like audience, traffic and any other factor that might be of the interest of potential advertisers. Secondly, make sure that you have some link to that page on the navigation bar and if possible close to the zone where the ads will be displayed. You can see a perfect example of such layout on Copyblogger.com.
Standard letter to approach advertisers: While some advertisers will contact you after reading your “Advertise Here” page, the rest of them will need to be directly approached by you. In that case, it is a good idea to create a standard letter to contact the advertisers. There is no “one size fits all” solution here, but you can follow some general guidelines:
1. Introduce yourself and quickly explain what the email is about
2. Explain why you decided to contact them and what they have to gain
3. Give details about your site (traffic, subscribers, topic, audience)
4. Give details about the advertising options (location on the site, max number of advertisers, monthly price)
That is it, after that information the advertisers should be able to decide if they are interested or not. If they reply, then you will fix the details. Bear in mind that all the info I mentioned should be contained in 2 or 3 paragraphs. If you send an essay to potential advertisers they will just skip it altogether.
Accepting payments: You might have everything in place, but if you are not able to cash payments – or more importantly, if advertisers are not able to pay easily – you will end up losing deals. PayPal is the best option here. Notice, however, that a personal account will not suffice. You will need at least a premier account to be able to accept credit cards.
Where to Find the Advertisers
Once you have your direct advertising program established, you will start to receive inquiries from people. On the beginning, however, you will need to hunt advertisers down. Do not get discouraged if get turned down initially, provided you have all the aforementioned requirements, sooner or later you will find someone willing to take a shot on your site.
People linking to your site or articles: If a company is willing to link to your articles or to add your website under its “Links” or “Resources” section, it is also probably willing to discuss about advertising on your site. Keep track of those incoming links.
People leaving comments/e-mails: The same principle applies to people leaving comments on your blog or sending you e-mails. If among them you see an employee or the owner of a company that could be interested on your website, bingo! Contact him or her and get the conversation going.
AdWords advertisers: Through out your search for advertisers you will notice that most of the established companies are not aware of the benefits of online advertising. If a certain company is already spending money on Google AdWords, however, it is very likely that it would also be open to other forms of online advertising. Think about some keywords that are related to your topic and Google them. Check the sponsored links that will appear and contact them. (You can also check the advertisers that appear on the Adsense units of related websites)
Other advertising networks: While Google AdWords is by far the largest advertising network on the Internet, there are many others that could be useful. Check the companies that are spending money on AdBrite, Text-Link-Ads, BlogAds, SponsoredReviews and so on.
Banner advertisers on similar sites: Check out popular websites on your niche and see what companies are advertising there. Provided you offer them an interesting deal (i.e., a reasonable price for your size), I am pretty sure they will be interested.
Create a “Potential Sponsors” bookmark folder: This technique produced outstanding results for me. I have a bookmark folder on my browser called “Potential Sponsors.” Every time I come across a company or website that could be interested in sponsoring my website, I bookmark it. Currently I have over 100 bookmarked sites on that folder, and I have not approached half of them yet.
How Much to Charge
You need to provide value: It is all about value. A potential sponsor or advertiser will want to see some returns for the money he will be spending on your site, and this can be seen as visibility (impressions) and leads (clicks and possible sales). Make sure, therefore, that your advertising deals will deliver.
The numbers: Remember that there are some pretty cheap advertising options out there (e.g., Google AdWords), and you will need to be competitive. Provided you reserved a good spot for the sponsors (sidebar or header, preferably) you could start charging a $0,5 CPM (cost per 1000 impressions). If your blog is generating 100,000 monthly page views, therefore, a banner spot on your sidebar should cost around $50. Start low and build your way upwards. Popular blogs (e.g., TechCrunch) have a higher CPM, sometimes as high as $10, but you will need a huge credibility to arrive there.
Cross-check: You can easily check if you are charging a suitable rate by using Adsense units on the places where you will sell direct advertising. Analyze how much you would gain with Adsense, and adjust your rates accordingly. Secondly, you can also check similar sites that are already selling direct ads.
Be flexible regarding the terms: Flexibility is key. First of all make advertising agreements on a month-to-month basis. People don’t like to commit to something they are not completely sure about. If someone proposes you a longer deal, offer a discount in exchange.
Offer test periods: Unless you have a very popular website, you will find potential advertisers reluctant to spend real money. If you are confident that the deal will create value for both parties, however, you can use that on your favor. Offer a free test period whenever needed. Some of the times the advertiser will turn you down after it, but other times they will confirm the deal. Either way you have nothing to lose.

Top 10 Internet Marketing Tips for 2008

2008-02-25T20:26:00.000-08:00

Internet Marketing has grown phenomenally over the last few years but the shift has quite clearly moved to a market that is driven by the consumer and that is no longer dictated by journalists and corporates. Online consumers are responding more favourably to non-intrusive, relevant and socially attractive campaigns and have quite frankly had enough of intrusive, forced online advertising campaigns.
The top 10 internet marketing tips for 2008 are:
1. Optimize your website's content
2. Create a content development strategy for your website
3. Invest in a paid search (pay-per-click) campaign
4. Publicize your website through article marketing
5. Develop a social media marketing strategy6. Create a Company Blog
7. Experiment with video marketing
8. Engage your audiences with web widget marketing
9. Discover the benefits of mobile marketing
10. Create an effective email marketing strategy
Let's look at each of these in more detail:-
1. Optimize Your Website's Content:
First and foremost, get your website content right. Make sure it is easily read by both humans and search engines. An essential variable applied by Search Engines in the way in which they rank websites is based on the relevancy of the content that the search engine is indexing.
2. Create a Content Development Strategy for Your Website:
In addition to optimizing the existing content on your website, it is essential that you develop a strategy to continuously increase your website's content on an ongoing basis. All new content should be written specifically with the web reader in mind and should also be optimized for the search engines.
3. Invest in a Paid Search (Pay-Per-Click) Campaign:
When you pay for traffic (visitors) that click on your advertisements that are being advertised on search engines, this is called pay-per-click or search engine advertising. Paid search allows you to quickly leverage search engine traffic by bidding for keywords that are related to the products or services that you promote and sell on your website. Paid search advertising is particularly beneficial to companies who are not yet well ranked on search engines through natural search.
4. Publicize Your Website Through Article Marketing:
Article marketing is regarded by Internet marketing experts as one of the most effective promotional methods to publicize your website and to increase the number of back links (incoming links) to your website content. To ensure ongoing awareness, articles should be submitted to suitable article directories, content publishers, article announcement lists and content syndication (RSS feeds). Each article should be published on your own website first and should include a bookmark button to encourage social bookmarking.
5. Develop a Social Media Marketing Strategy:
Studies show that by the end of 2007 more than 60% of top global companies will have had some form of social media marketing strategy in place. Corporates and small business owners should create a clear social media marketing strategy as part of an integrated communications and marketing strategy. Social Media has become an essential component of online marketing and search engines are adjusting their rankings to include search personalisation. One of the effects of the social media revolution is an exponential increase in the amount of content online.
6. Create a Company Blog:
In the past, corporates have focused marketing and communications efforts on becoming faceless. This has changed significantly. Where the online consumer has become very much in control, companies will no longer be able to connect with their customers in a meaningful and emotional way without having a personality. More and more companies are starting to realize the significance of establishing a company personality and we are starting to see more Corporate Blogs coming alive. Business Blogging will continue to become more lucrative as more and more people look to new media such as Blogs and social websites for insight.
7. Experiment With Video Marketing:
There is tremendous power and revenue-generating potential in Video Marketing. With the rapid ongoing growth of YouTube's traffic in addition to the emergence of Internet Television websites, streaming video is dominating the international web and marketers are quickly scrambling to capitalize on this exciting channel. As companies seek to simplify video sharing, video marketing will become more interactive which could have huge implications for Affiliate marketing.
8. Engage Your Audiences With Web Widget Marketing:
Widgets have made significant strides as an accepted marketing technique in recent months. Many new Blog oriented services are launching Widgets providing businesses with the opportunity to quickly introduce their services and new products to audiences.
Web Widgets are small applets that live in HTML and provide miniature versions of a specific piece of content outside of the primary web site. Web Widget Marketing is not only an exciting new marketing technique; it is fast becoming one of the leading brand-building marketing strategies for businesses advertising online.
9. Discover the Benefits of Mobile Media Marketing:
Mobile media marketing has continued to grow at a meteoric pace as many web companies recognize the huge potential in mobile marketing. As new technologies emerge and standard websites are converted to ones that can easily be accessed by mobile devices, companies will need to ensure that their websites are mobile-friendly. This leads the way for new and innovative opportunities to provide the consumer with improved brand and marketing experiences.
10. Create an Effective Email Marketing Strategy:
Introduce an effective Email communications strategy as part of your marketing strategy to grow your existing customer base and to expand your client base significantly through permission marketing and regular targeted communications. Engaging your customers with relevant, targeted information when, where, and how they want it is crucial to marketing success. By combining technological advances with tried-and-tested best practices, the future still looks bright for email marketers.
To conquer commercial combat, a significantly powerful Internet presence, supported by a brilliant E-Marketing Strategy, is paramount to ensuring that you remain competitive, increase revenue and magnetise your customers!

How to Invest for Tax Savings ?

2008-02-22T00:42:00.000-08:00

How to Invest for Tax Savings ?
Saving Tax and creating Wealth too !
The end of FY08 is arriving and most of the companies have issued timelines for employees to submit proof of Investment done for tax saving purposes. Most of us really do not really plan our tax saving avenues in a manner we think of our other Investments. It’s more of saving the taxes rather than utilizing the same money to generate higher returns. Let’s talk briefly of the various avenues available for tax savings and find out where one should invest his or her money to get best of both worlds. More Details : http://katamsrinivas.wordpress.com/2008/02/22/tax-savings-investment-under-sec80c/

Five SEO Tips To Improve Your Search Engine Ranking

2008-02-11T21:15:00.000-08:00

here are my top five tips for making your website easy for those "gazillions" to find it.

1. A picture might be worth a thousand words, but search engines don't read pictures. Make sure your key search terms are written out in text, not part of a graphic title you hire somebody to prepare for you. That also means you should not just show pictures of toys, but also write out the names, and possibly a keyword description with the title.

2. Have several pages of articles related to your website's topic. Use a different keyword search term for each article. For instance, one article might use frequently the term "safe toys for babies", while another might use the term "baby safety".

3. What's the URL of your website? Your name won't help you there. Your key search term will. In this instance, I might pick www.baby-toy-safety.com, for example (if that is one of your top keyword phrases). Hire somebody who knows what he is doing to develop the right keyword strategy for you BEFORE you choose your domain name.

4. What's the title of your page? I don't know how many times I see titles such as "Article" or "Contact us". Don't expect the search engine robots to get all excited about that term. And don't expect anybody to search for that term, either. Much better to title your page "Free article on safe toys for babies" or "Contact the *Baby Toy Expert* today". By the way, this is the single most important place to include your keyword phrases.

5. What about that navigation menu that appears on every single page of your website? Does it say "Contact the baby toy expert?" Or "about the baby toy expert". Or links about baby toys?" Need I say more?

If your website is about life insurance, you have little hope of hitting the front pages of any search engine. "Life insurance" is such a competitive search engine marketplace. Unless, of course, people are searching for a very specific and rare niche. Even then, I suspect you will need much more than these five tips.In fact, there are dozens, if not hundreds of things you can do to win the search engine race.

These top five search engine optimization tips are a great start, whatever your website is about.

Markets should see a recovery

2008-01-22T20:04:00.000-08:00

Despite breaking the specified support level of 4,600 and touching a low of 4,448, the Nifty closed at 4899. The close above the 200 days moving average of 4,888 is a positive.
According to Kamalesh Langote of vfmdirect.com, the markets have a trend-line support at 4,600 and are trading well above the 200 days simple moving average levels.
The candlestick pattern formed on Tuesday is decidedly bullish. The markets are in an oversold zone as the five days relative strength index is at three and 14 days RSI at 17.
Source: http://www.rediff.com/money/2008/jan/23crash.htm

Investors lose Rs 6 trillion within minutes of opening

2008-01-22T01:48:00.000-08:00

Investors on Tuesday lost over Rs 6 lakh crore (Rs 6 trillion) within minutes of opening of the Bombay Stock Exchange, which was immediately suspended for an hour after the 30-share barometer index, Sensex, hit the circuit limit of 10 per cent.
This loss of Rs 6,54,887.85 crore (Rs 6.548 trillion) comes on top of over Rs 11 trillion loss suffered by investors on the Dalal Street [Get Quote] [Get Quote] in the last six days.
"Small investors should stay away from the markets as of now. Let the market normalise and the volatility reduce," domestic brokerage firm SMC Global Vice President Rajesh Jain told PTI.
"Better to out when in doubt" he said, adding that there is too much of panic in the markets and it is better to stay away from it.
The Sensex lost 5,251.15 points in last seven trading sessions including today's early morning trade till suspension, while investors' wealth -- measured in terms of cumulative market capitalisation of all the listed companies -- has declined by a whopping Rs 18,40,173.31 crore (Rs 18.401 trillion).
As per information available on the Bombay Stock Exchange Web site, the total market capitalisation stood at Rs 59,53,525.87 crore (Rs 59.535 trillion) at the end of on Monday's trading against Rs 71,38,810 crore (Rs 71.388 trillion) before bourses began business last week on January 14.
The 30-share barometer tumbled 2,029.05 points to 15,576.30 within minutes of start of trading. The barometer index on Monday lost 1,408 to 17,605.35 points on concerns regarding the US economy going into recession.
Source: http://www.rediff.com/money/2008/jan/22fm.htm

Yahoo enters Israeli market

2008-01-16T20:25:00.000-08:00

Yahoo has entered the Israeli Internet search engine market.

The Israeli Web portal Walla Communications signed a strategic cooperation agreement with Yahoo, the Israeli business daily Globes reported Monday. The companies plan to challenge Google Israel's three-year market domination.

Walla will now be able to use Yahoo's new search engine, giving Walla access to one of the world's largest online databases. Searches can be conducted in Hebrew as well as English and other languages.

Walla adapted the version for Israeli users, Globes reported.

'Viridian' Becomes Hyper-V

2007-11-12T20:31:00.000-08:00

Microsoft finally gave its upcoming Windows Server virtualization technology an official name this week, and also announced its packaging plans for the technology.

The announcement came Monday at the company's TechEd IT Forum conference in Barcelona, Spain.

Formerly codenamed "Viridian," the virtualization technology will henceforth be dubbed Hyper-V, according to company statements. Although it's set to ship 180 days after Windows Server 2008, it will still be included by default in mainstream editions of the server once it's available.

Since Hyper-V will ultimately be packaged with the next version of Microsoft's server software, the company also announced the pricing and packaging particulars for Windows Server 2008.

This means there will be a total of eight different editions of Windows Server 2008. Three of them will include Hyper-V by default—the Standard, Enterprise and Datacenter editions.

With Standard edition, customers can run a single instance of Hyper-V per server license, while the Enterprise edition can run four. The Datacenter edition allows customers to run unlimited instances of Hyper-V.

http://www.internetnews.com/bus-news/article.php/3710681

Adobe Picks COO Narayen As New CEO

2007-11-12T20:27:00.000-08:00

SAN FRANCISCO, Nov 12 (Reuters) - Adobe Systems Inc said on Monday it will replace Chief Executive Bruce Chizen with Chief Operating Officer Shantanu Narayen, a surprising move that sent the software maker's shares down 3 percent.

Narayen, a former Apple Inc executive who has been with Adobe for nearly 10 years, will succeed Chizen on Dec. 1, the company said.

Adobe said Chizen, who has spent 14 years at the maker of Photoshop and other software, will remain on the board through the spring of 2008 and continue in a strategic advisory role through the end of fiscal 2008.

"Nobody ever likes any sort of transition, but this is definitely the guy to take it on," said Gene Munster, an analyst with Piper Jaffray. "The business is doing very well. I think this is just a case of a CEO who is retiring."

Adobe, whose Photoshop is used to edit photos and Acrobat to create, edit and exchange documents over the Web, also said it expected fourth-quarter revenue to be near the high-end of its target range of $860 million to $890 million.

Wall Street was looking for fourth-quarter revenue of $884 million, according to Reuters Estimates.

http://www.internetnews.com/breakingnews/article.php/3710666

Googles Android SDK Comes Alive

2007-11-12T20:25:00.000-08:00

Google took several steps to goose interest in its yet-to-be-released Android platform for mobile phones today. The Open Handset Alliance, sponsored by Google and others, released a software development kit for Android. Google also hopes to stir up developer interest with a coding cook-off that will give out $10 million in awards.

Within hours of its release, the Android SDK had become "one of the most downloaded items ever" off Google's developer site, according to company spokesman Barry Schnitt. The toolkit, which included an emulator for software testing and a plugin for the Eclipse development tool, drew immediate reactions from developers ranging from "phenomenally cool" to "a bit disappointing".

The toolkit is licensed under the Apache 2.0 license, opening it up for wide repackaging with other developer tools. Google's Schnitt said that thus far there are no application tool partnerships to announce; however, the toolkit comes with an Eclipse plugin, so it is ready to integrate into many Java development environments.

Sun Microsystems CEO Jonathan Schwartz has already committed to Sun providing support for Android in its NetBeans integrated development environment. In his weblog, Schwartz congratulated Google, and said, "I'd also like Sun to be the first platform software company to commit to a complete developer environment around the platform, as we throw Sun's NetBeans developer platform for mobile devices behind the effort. We've obviously done a ton of work to support developers on all Java-based platforms, and were pleased to add Google's Android to the list."

http://www.internetnews.com/dev-news/article.php/3710656

The Official Magazine of Halloween

2007-10-31T03:43:00.000-07:00

One of the things that makes Halloween so wonderful is that you can dress up as any fantasy you want and have your persona excepted. Over the past few years, Halloween has seen a resurgence in popularity with adults and their Halloween festivities.

Search Engine Optimization (SEO)

2007-09-11T07:03:00.000-07:00

Search Engine Optimization (SEO), Internet Marketing, Web Marketing, Online Marketing
Marketing Manager, Marketing, Marketing Coordinator, Online Marketing Manager, Internet Marketing, SEO Marketing, Web Marketing, Business Development Manager, Business Manager, Marketing Executive.

Job Description:
•Manage ongoing Internet marketing campaigns such as Organic Search Engine Optimization (SEO), Link Building and SEO Copywriting, Affiliate Marketing, Article Submission, Directory Submission, Press releases, Blog creation, Pay per Click Management, Rss Feeds.
•Highly knowledgeable about natural/organic search engine optimization tactics and how web metrics are tracked (http headers, redirect, etc.)
•Keyword Research: Experience with tools like Word Tracker, Overture Keyword Suggestion Tools, Digital Point, Google Suggestion Tools.
•Analytics: Experience with tools like Urchin, google analytics, NetTracker, Web Trends.
•Reporting: Experience with tools like Web Position Gold.
For More Details visit: SEO

Pay-Per-Click Advertising on Google

2007-09-10T10:11:00.000-07:00

Google Adsense and Google Adwords
Google and other search engine companies offer online promotion programs that can work miracles for small business owners who are chasing after effective small business growth strategies. Taking advantage of these inexpensive programs is an excellent means of promoting products and services to prospective customers. This primer on Google Adwords and Google Adsense can help you to understand how pay-per-click advertising works and how you might use it to your advantage.

AdWords

AdWords is Google’s program for advertisers. When you perform a search on Google, two sets of links appear. The first are called “organic” links. These links appear in the main section of the results screen and are listed in order of popularity and relevancy. There are tricks you can do to increase your ranking in the organic ranking, but you cannot buy your way to the top of this list.

The other set of links appear to the right of the main results section under the heading “Sponsored Links”. These links are Google’s AdWords and the link sponsors pay a set amount every time someone clicks on their link, which is why it is called pay-per-click (PPC) advertising.

The pre-determined amount the sponsor will pay for each click varies from a few cents to a few dollars. When you sign up for AdWords, you will first be asked to complete some preliminary processes (e.g. signing up for an account and composing your ad). After you have completed the preliminaries, you will be asked to list the keywords that will be used to determine the searches in which your ad will appear. Next, you will be asked to set a limit on the amount you want to spend for the ad on a per month and per click basis.

Once you have provided the appropriate information, you will be given an estimate of where your ad will rank in the list for specified searches. Google provides tools such as traffic estimators to help you adjust your bids until you achieve a ranking estimate you can live with.

AdSense
AdSense is similar to AdWords except instead of paying Google for your ad to appear on their website, Google pays you for their links to appear on your site. The way it works is that Google provides you with codes that will cause content relevant ads to appear on your site from other site owners. In return, you receive a portion of the revenue that Google earns when someone clicks on one of those links.

Many small businesses have used the AdSense program to generate enough income to cover their Google AdWords costs and then some. At the very least, it makes sense to check out AdSense as a potential source of revenue for your business.

Introducing Sky in Google Earth

2007-08-22T13:26:00.000-07:00

New feature in Google Earth enables users to explore space from their computer

MOUNTAIN VIEW, Calif. (August 22, 2007) - Google (NASDAQ: GOOG) today announced the launch of Sky, a new feature that enables users of Google Earth to view the sky as seen from planet Earth.

With Sky, users can now float through the skies via Google Earth. This easy-to-use tool enables all Earth users to view and navigate through 100 million individual stars and 200 million galaxies. High resolution imagery and informative overlays create a unique playground for visualizing and learning about space.

To access Sky, users need only click "Switch to Sky" from the "view" drop-down menu in Google Earth, or click the Sky button on the Google Earth toolbar. The interface and navigation are similar to that of standard Google Earth steering, including dragging, zooming, search, "My Places," and layer selection.

As part of the new feature, Google is introducing seven informative layers that illustrate various celestial bodies and events:

More http://www.google.com/intl/en/press/pressrel/earthsky_20070822.html

What ways can I increase landing page conversions for deep level pages?

2007-08-22T10:10:00.000-07:00

Question: What ways can I increase landing page conversions for deep level pages?

Answer: A landing page, landing destination or entry page is a Web page that is linked to, or landed on, directly from any hyperlink typically found in search results pages, email campaigns, sponsored listings, banner type advertisements, internal site navigation and more. The page your visitors land on does not necessarily have to be the homepage or a main section, they can also include deep level pages (ie. product pages) that target keywords or phrases specific to a certain ad or marketing campaign. The main purpose of a landing page is to provide potential customers and web store visitors with detailed information about your products, services or other store offerings. Landing pages, including the text copy, and the way in which they are designed and laid out is extremely important in getting your potential eCommerce customers to initiate the conversion process.

In order to properly understand how to increase your landing page conversions for deep level pages it is important to understand the conversion process as a whole and the steps visitors take upon landing at your eCommerce store location. The average eCommerce buying process ranges from one to seven steps and can be drastically different and unique depending on what you offer, the market you sell in and the customers you target. Conversion processes vary from store to store and are typically classified as either macro-actions or micro-actions and depend on the overall conversion goals that have been set in place by the merchant (to buy, to subscribe, to collect data etc).

Macro-actions describe a complete set of steps or actions performed by the user such as completing a purchase, subscribing to a service, downloading a file, becoming a registered user or affiliate, printing a page and more.
Micro-actions describe the smaller set of steps or actions performed by the user in order to complete the macro-actions. Micro-actions may include viewing a specific page, adding items to a shopping cart, filling out a form or contact information, entering payment or billing details and more. The micro-actions are the small steps needed to complete the larger macro-action.
The less micro-actions you have within your macro process, the better chance you have of completing the overall conversion goals that you have set in place. For instance, if one of your micro-actions was to have a customer view a specific product page you would have a better chance of them converting if they were to land on that product page first rather than on the homepage (which would force another micro-action in the process). This is the reason why it’s so important to have landing pages optimized for specific keywords and why PPC/CPC advertisers use different or unique landing pages for each of their individual marketing campaigns.

The best way to increase customer conversion rates for deeper landing pages is to use different pages for different objectives within the process. If you have a page designed with multiple micro-actions and users can either buy or subscribe it could get confusing to them and the desired conversion may not be initiated. It is extremely important that the main focus on each page is clear (keep distractions off these pages) and that it flows simply and naturally toward the overall objective or goal.

Here are some general rules that if practiced can help both new and established merchants increase landing page conversion for their deep level pages.

One Conversion Goal Per Landing Page:

It is important to create conversion goals and the conversion processes for each destination page, depending on what action you want the end user to take once they land on a deeper level page. If the user has several conversion processes to initiate per page, it can confuse them and they might have a more difficult time determining what to click next or where to go (the goal is not as clear).

Ideally, you should only have one conversion goal per SITE, but when you are dealing with an eCommerce enabled site it can be a bit tricky to determine one goal for the entire site. Obviously, merchants are hoping that their customers will buy, so that’s one goal. Other than making a purchase, conversion goals for an eCommerce site may include downloading a file, registering as a customer, signing up for a newsletter, subscribing to a Web feed, joining an affiliate program, clicking on a contextual ad, saving a product for later review, listening to a podcast or watching a video and possibly even referring a friend to the site.

The page your visitors eventually land on will depend on the one goal you determine for that page. Map out which pages you already have or intend on having within your site and then mark down what the primary conversion goal of that page should be. For instance, product pages should have a conversion goal centered around the customer making a purchase. The conversion process for those pages would be adding an item to their cart, entering in payment info, entering shipping info and finally confirming the order. These smaller conversion processes make up the overall conversion goal for all product pages (the goal being to make a sale or get an order).

If you offer a page that advertises email newsletters or feed subscriptions, those pages should have a conversion goal centered around subscribing to the newsletter or feed. The process would be entering in their name, email address and other optional info and then clicking some sort of subscribe button which may send them an email to confirm the subscription and sign them up.

We wouldn’t want the newsletter subscription goal to interfere with sales on the product pages, so instead of using that goal in both places, we create separate pages for different goals within the site.

Link To Landing Pages For Accessibility:

Making sure you landing pages are accessible to both customers and search engines is an important step to increasing conversions for deeper level pages. If search engines cannot access and index your product pages you will have a harder time getting customers to those pages directly from search results. Instead, a customer would have to enter your site first and then find the pages that interest them most. If customers don’t know your landing pages exist it will be harder for them to find and enter the conversion processes you have set in place for different landing pages.

Make sure you use plenty of internal site links to category pages, sub-categories and individual product or item pages so your customers and search engines can easily find your deeper site sections. Make use of a user site map with links to all your main sections. Use text links in as many places as possible within your design for easier accessibility. Try out different anchor text variations within your text links as customers may click on one version over another. As long as the pages are accessible, you will have an easier time getting deep landing pages discovered.

Keep Off-page Links Usage Minimal:

While it is important to link to landing pages from the main sections of your site for accessibility, you want to be sure that you don’t link too much from the landing pages themselves. Using many off-page links from your landing pages can hurt your conversions and may be directing user to the wrong pages or interrupting the conversion process. The most prominent link on landing pages should be the call to action link (the link that takes them to the next step in the conversion process or step that completes the conversion goal).

Many high converting eCommerce sites have found that by removing their main page navigation from landing pages that it helped with customer conversions (even Google removes navigation from most landing or check out pages). Another good tip is to never direct customers back to the homepage from your landing pages. By directing them away from your pages you will interrupt the conversion process.

If you are thinking of the conversion process as a funnel, and the landing page is the first pour then you wouldn’t want any holes or leaks in your funnel walls, just the same as you wouldn’t want anything to obstruct the pour from leaving your funnel when it’s done. Keep any links off your landing pages to a minimal and you will not have to worry about leaks or holes in your conversion processes.

Direct Customers To The Right Landing Pages:

Making sure your customers enter the conversion process where you want them to can be tricky, however it’s an important factor to consider if you hope to increase conversion for deep level landing pages. You wouldn’t want a customer who your are hoping will enter the buying process to all of a sudden get distracted and enter the newsletter subscription area before buying. For the same reasons it’s important to use one landing page goal per page, it’s also important to assure that your customers get directed to the correct page.

One factor that helps direct users to the right pages can include the anchor text you choose to use for categories, products and other text links within the site. You wouldn’t want the “Buy Now” button to take them to an email newsletter subscription page and you wouldn’t want a link that says “Subscribe to our Newsletter” to take them to the shopping cart. These examples may seem like common sense or basic rules, however you would be surprised about how many sites use inaccurate anchor text descriptions or generic anchor text such as “click here,” “learn more,” or “read more.”

Other factors can include using unique page titles, meta descriptions or descriptive keywords so users coming from search results end up in the right section, clearly identifying the different sections of your site within the page designs or using multiple themes for separate sections of your site. Describe the pages individually so users don’t get confused when navigating your site. This is especially true if you utilize product reviews on your site. Often times you will prefer the customer to see a review page and then the product, not the other way around.

Use Convincing Landing Page Copy:

The headlines you choose for landing pages as well as the ad copy, messages, buttons and call to action copy you write can all influence the conversion process and greatly affects whether your customers will complete the conversion goals you have in place. The headline should ideally be the first thing your customers see upon landing on a specific page. Keep the headlines simple and direct, making sure to clearly state that customers will be able to complete their goal from this page

When writing messages on landing pages try and use bullet points rather than long text descriptions or full paragraphs. Make the point clear and be sure to include main points or highlights within the message. Include ad copy that sells you product and persuades the customer to move along to the next step in your conversion process.

Finally, when it’s time to use the call to action button or copy it is best to use softer techniques rather than the traditional “Buy Now,” “Add to Cart,” or “Subscribe Now.” Instead consider using something like “Get This,” “Try Now,” or “I Like It.” Be sure the call to action is noticeable and stands out on the page to customers. If possible, try and use red or green buttons, text and graphics on calls to action from landing pages.

Keep On-page Distractions Minimal:

Landing pages should be full of whitespace, not rich with graphics, banners, text, flashy offers, navigation or other distracting page elements. Many online shoppers do not spend a great deal of time reading the text and copy on landing pages. That’s why it’s so important to use large, short, descriptive headlines and bullet points rather than long paragraph descriptions. When creating the layout for landing pages be sure to utilize whitespace and limit the use of distracting elements like ads, forms, flashy graphics, cluttered text, messy layouts or putting the most important items below the fold.

Use Visually Appealing Page Elements:

Although it’s important to keep on-page distractions to a minimum, at the same time you have to be sure that the elements you do include on your landing pages are visually appealing and do not prompt a poor reaction or surprised feeling from the customer upon landing there. Post a high resolution image of the product or item that the landing page is offering so the customers can see what they are buying. If possible, use a video or flash demo to show off the products on each page. Implementing user reviews and customer comments have been proven to help increase landing page conversions. Prominent privacy policies and trust certificates are also sometimes included on eCommerce landing pages. The only elements that need to be included should accomplish one of two goals: either reassure the customer of their purchase or give them a reason to continue with the conversion.

Use Designs That Serve Overall Goals:

The way in which your landing pages are designed is important for increasing conversion rates on deeper level pages. Once a customer clicks through from an advertisement, sponsored listing or search result it’s imperative that the page they land on reinforces the copy included within the ad they clicked on to land there. The way your page is designed and the elements you include all have to help convince the customer to enter your conversion process and complete the action or goal to complete the conversion. Typical landing page goals might include filling out a form, providing personal information or email address, buying something or to read your content. Each goal would require a different design that should help to serve that overall conversion goal.

We already discussed leaving unnecessary elements off of your landing pages and why it’s important to use visually appealing elements where you absolutely need them. In addition, those elements should match and serve the overall goal of each landing page. For instance, if the goal is to fill out a form you would want to include some kind of form on your landing page. If the goal is for the customer to buy something, you would want to include a visually appealing and prominent checkout button on your landing page. If the customer does not have a clear path to follow once they land on your deeper level pages it will be more difficult to get them to convert. Make sure you strip out any unnecessary steps in the conversion process and that any elements included on your landing pages are there to help serve your overall conversion goal for that page.

Test Different Landing Page Layouts:

Testing your landing page is one of the most important steps towards improving conversions rates for deeper level landing pages. It is also one of the most overlooked strategies by merchants. Many merchants aren’t aware that there are constantly newer and better ways to test landing pages being developed and used by many the most successful online sellers. Simple a/b split testing and tools like Google’s Website Optimizer have been proven to help increase conversions for a variety of merchants across many different market niches.

In addition to software and tool tests, it’s a good idea to test landing page layouts, designs and whether your goals will be met by using a small group of users who can actually enter your conversion process and give you feedback about any hangups in the process. Questions that testing can help you answer may include whether the entire page is focuses on your conversion goal, whether your copy and message matches the ads you use, whether you have removed all distracting page elements, whether your critical copy is above the fold, whether there is a clear exit to the next step in the conversion process and how effectively the page reinforces your brand.

Other page elements you may want to test could include the prices of your items (raise and lower), if Web forms are working properly, using different headlines or copy, using different buttons or graphics, whether banner messages or audio messages should be included and different color schemes and layouts.

Keep Contact Information Prominent:

This rule is a no brainer. It has been proven that having contact information prominently displayed on each page, above the fold, can help to increase conversions on your deeper level landing pages. Having a phone number and email address on each page helps to establish trust with customers and they know that if there are any issues with an order that they can call or email anytime during the process. Other than helping to build trust with your customers, it also helps merchants capture many of the orders that would have otherwise been lost (providing the customer actually calls if they have an issue or question).

Don’t forget that the conversion process doesn’t stop once the customer completes the conversion goal. Many times you will have to send out invoices, welcome messages or similar emails letting them know that you appreciate their business or to provide them with important information related to their purchase. Make sure you include your contact information in these places as well as on your site pages.

3 Steps to Search Engine Optimization Success

2007-07-13T04:24:00.001-07:00

Search engine optimization is the art and science of making your web pages attractive to the search engines. Most people when the see the word search engine optimization start to panic, then they start thinking “art, science, I’m not creative enough or smart enough to ever master anything like that” They throw their hands in they and turn their pages over to some one who specializes in the field of SEO. Now while using a SEO services is a great option, and in some cases the best one. There’s no need to think that you can not carry out search engine optimization successfully on your own. Consider the following 3 steps if you would like become have search engine optimization success.

Step 1)
Learn the terms and meanings.

Before you can attempt to start SEO you need to know the common terms associated with it.

Algorithms are a finite set of carefully defined instructions. Most, if not all, computer programs are designed with strict algorithms. Search engines use a set of algorithms to rank pages.

Web crawlers are tools search engines use to browse the World Wide Web in a methodical, automated manner. When web crawlers are browsing websites they are looking for algorithms.

PageRank is simply the program Google designed to search, index, and rank it registered webpage’s. PageRank operates on a link analysis algorithm. PageRank is credited for Google’s incredible success.

Meta tags are special HTML tags that provide information to about a web page. Meta tags are written directly into the title tag and are only visible to the search engine.

Link analysis is the analysis of how pages link to each other. By doing so a search engine can both determine what a page is about and whether that page is deemed to be “important” and thus deserving of a ranking boost.

Content analysis is a set of procedures for collecting and organizing material in order to make valid inferences about text. Search engines use content analysis in order to bring information related to a search to the user.

All these terms need be well known if you want to be successful at Step 2.

Step 2)
Keyword research

Keywords are still used by every search engine to rank sites. Search Engine Optimization Success involves knowing which keywords to target and how to incorporate them into your content. Writing an article about a topic that gets little or no hits will do little or no hits. For instance “sleep deprivation” gets more hits than “sleep starvation” while you will want to use both these terms in your article, sleep deprivation will come up more thus you may want your include it more often in your material.

Step 3)
Create web-crawler friendly pages

Web-crawler friendly pages are pages that are easy to locate and navigate. Web-crawler friendly pages are sites that are designed with the browser in mind first and then the search engine. They have unique content, are updated frequently, easy to navigate and have a minimum load time. Have you soft sold your customers about your product? Do you even have a sales message with benefits, and offers? Look at your website from a visitors point of view, does it have these qualities. Is it an important resource for users looking for that information, or is it just a stale site that offers little or no content, is slow to load and lacks a sales message.

Also take a look at your Title and Meta tags. Are they “click” worthy? Do they convey exactly what your web page is about? Did you target relevant keywords? Or did you throw them together in a rushed frenzy simply to get the task out of the way.

The final step is to submit your site to search engines like Google. You might also want to submit it to human based directories and smaller search engines. Following these 3 steps will increase your chance for search engine optimization success.

Jeff Casmer is an internet marketing consultant and work at home business owner. For more information on search engines optimization please visit his "Top Ranked" Best Search Engine Optimization Products Directory gives you all the information you need to Earn Money on the Internet in the 21st century.

Article Source: http://EzineArticles.com/?expert=Jeff_Casmer

Internal Links Are Important As Well

2007-07-13T04:20:00.000-07:00

Just what are internal links? Well, they are links on your own site pointing to your other pages. You know, like those links in the navigation menus? They are usually used for navigation among your webpages. However, you should know that internal links can be good for Search Engine Optimization as well. Just think of internal links like backlinks from other websites that you have full control over. Although the ranking benefits or weightage from internal links are probably less than those from external links, I am very sure that they still do help. And since these links are in your own site, you can do whatever you want with them.

The biggest mistake webmasters tend to make is with their navigation menus. Webmasters tend not to fully use their navigation menus to minimize the the number of navigation steps. For example, if a page is important or you would like to optimize for Search Engines, it should be easily accessible from the main page and from other pages as well. And not to mention, it is good for your human visitors. No pages should come to a dead end. Pages should be interlinked so that Search Engine spiders can navigate to other parts of your site. However, it would be better for you to link pages of the same subject or topic together. If you have a new page which you would like to be indexed by Search Engines, you should have more internal links pointing to it. The more links it has, the more chance of it being indexed right? This is exactly the same thing, only difference, you can add as many links as you want since want since this your site.

Sitewide links in your footer or header or even your navigation menu is very useful to tell Search Engines which parts of your website is important. Sitewide appears in every page of your site and thus provides the most value to a budding webmaster!

Other than just links in your navigation menus, you could also add in-content links to your other pages. In-content links mean that the links are in the actual content itself, rather than in the footer or header or in the navigation menus. In-content links look natural and are usually surrounded by keywords rich text. Remember to point them links to your important pages.

Another big mistake webmasters tend to do is with their anchor text. How many webmasters use the word "Home" as the anchor text pointing to their homepage? And how many webmasters would like to rank for the word "Home"? As I mentioned above, think of internal links as backlinks. And the anchor text in those links will help you rank for those keywords. So having the proper anchor text is very important, especially if you have a lot of pages in your website. And since you control the site, you can very well have whatever anchor text you want.

Instead of just having a XML sitemap meant for Google, try a HTML Sitemap. It's just like a page, but the content are all links to other parts of your site. Getting a few external links pointing to this HTML sitemap page is like showing Search Engine a little map of your site.

With all these being said, do not populate critical pages with too many links (even internal ones). If you have a lot of links, divide them among other pages. You definitely don't want Search Engines to think that the page is a link farm. And remember to link out as well. Don't be a link hoarder, and only link to your own page. You have to get at least some information from somewhere else right?

Boon Leong is the administrator of Singapore Business Directory. This directory has the most complete listing of Singapore Tour Travel & Holiday Agencies.

Article Source: http://EzineArticles.com/?expert=Ong_Boon_Leong

Components of Best SEO Services

2007-07-13T04:17:00.000-07:00

Search Engine Optimization services or SEO services have become an essential tool of internet marketing. All businesses engaged in e-commerce have to resort to SEO services to make their sites popular and attract business. Search Engine Optimization experts use various techniques and strategies to optimise the websites of their client so that they can appear on the Search Engine Result Pages (SERP) of the search engines with a good ranking.

SEO service s may not always guarantee a top rank, but they certainly ensure visibility and web presence of the site which naturally leads to popularity and desired traffic. There are various dimensions to SEO services. The techniques used by search engine optimization experts are different for every site that they service, because the essence and theme, the target audience, the site design and the product or service being offered by each site would be different. Hence, one strategy would not work for all.

But, the general methodology used is the same. The site’s tags, file names and other elements are modified to appeal to search engine spiders. Structural changes in the HTML are also carried out to meet the search engine's parameters, SEO services also involves keyword research and incorporation of these into the website. Factors like internal and external linking are other areas that are worked upon.

According to search engine optimization experts, just redesigning and restructuring the site once does not bring the need for SEO services to an end. Continuous and regular monitoring of the site along with necessary modifications are an essential part of a good SEO service. Constantly updating the content and general structuring is a prerequisite to beating competition. Even keyword research has to be undertaken time and again to check their relevance and popularity in the current scenario.

SEO services must also be consultative in nature, providing optimization solutions to people utilising these services. It must keep the interests of the website owner/advertiser in mind and understand his needs while providing the services. Search engine optimization experts are of the view that providing SEO services is not a mechanical process, rather it is creative in nature and involves giving every website an individual character.

Aisha Danna is a search engine optimization expert, working on both off-page and on page Optimization. Her extensive knowledge of link building and article submissions have boosted search engine rankings of numerous websites. She is currently working

Article Source: http://EzineArticles.com/?expert=Aisha_Danna

Australian gov't agency calls Google ads deceptive

2007-07-13T04:12:00.000-07:00

Australian gov't agency calls Google ads deceptive

“It's very unfortunate that the ACCC has decided to pursue a litigious strategy against one participant, rather than consulting more broadly on an issue that affects the entire industry”

By Eric Auchard For more http://www.topix.net/business/search-engines

Gatesix Imteam

2007-06-01T12:27:00.000-07:00

Search Engine Optimizer / Seach Engine Marketing (1-4 yrs.)

2006-11-12T03:13:00.000-08:00

JURISCAPE LEGAL RESEARCH PVT. LTD. is the largest collection of companies in the world dedicated to assisting American legal professionals with their career-transition needs. With its headquarters in Pasadena, USA, and its global operations spanning US, UK and India, the company is poised for massive expansion and growth. It is presently having a staff strength of more than 300 (More details are available on www.juriscape.com)
Designation: Search Engine Optimizer / Seach Engine Marketing
Job Description: Candidate should have experience of 1 to 4 years in search engine marketing; Search engine optimization, Link building, key word analysis, PPC, Data Research, internet marketing, Data Mining, Statistical comparison and Operational Research. Candidate should be good team player, having good communication skills and able to work independently.
Desired Profile: Candidate should have at least 1+ year experience and have through knowledge of online marketing concepts and key words.
Should know various SEO techniques / tools and search engine algorithms.
Knowledge of PPC and keyword analysis will be an added advantage.
Should posses excellent analytical, logical and communication skills.
Experience: 1 - 4
Industry Type:Software Services
Functional Area : ITES / BPO / KPO / Customer Service / Operations
Education:UG - B.A - Any Specialization;B.B.A - Management;B.Com - Commerce;B.Sc - Any Specialization;B.Tech/B.E. - Any Specialization;BCA - Computers PG - M.Sc - Any Specialization;M.Tech - Any Specialization;MBA/PGDM - Any Specialization;MCA - Computers
Remuneration
Salary: Not constrain for right candidate.
Location: Ahmedabad
Keywords
SEO, SEM, Search Engine Optimizer, Search Engine Marketing, Link building, PPC, Data mining, Key word analysis
Contact:Dharmendra Bhalani... Juriscape Legal Research Pvt Ltd
Telephone:91-079-40003318
Fax :91-079-4003313
Email:jobsindia@juriscape.com
Website:http://www.juriscape.com
Job Posted :11 Nov' 2006

5 Ways To Increase Website Traffic To Your Website

2006-09-30T03:48:00.000-07:00

5 Ways To Increase Website Traffic To Your Website.

By: Fayola Peters

Millions of websites online can be placed in their own special category of “Deserted Town”. The only life you can find there are those of the webmasters who created them. This is because they get very few, if any, targeted visitors. For these website owners, there are simple techniques they can use to increase website traffic.

Read on and I will give you five ways to increase website traffic to your website. These aren’t hidden secrets and they won’t give you millions of hits per month for just $ 9.99. (I’m sure you know what I mean). However they are effective and using them will increase website traffic to your website. And the visitors that you get will be more profitable because they will be targeted.

Increase Website Traffic
You can pay to increase website traffic. (I’ve decided to get the money spending out of the way first). There are many ways you can pay to increase website traffic; here are three (3) popular ones.

·pay-per-click
·ezine ads·
website ads

Before you use any of these paying methods to increase website traffic to your website, I want you to first examine your website with your ideal customer in mind. What keywords will they use to find your website in the search engines? Write them down.

Increase Website Traffic - technique 1
Pay-Per-Click
Now you’re ready to increase website traffic with pay-per-click search engines. Start by using the keywords you have written down, go to the free keyword suggestion tool at digitalpoint.com and type in the search box one keyword at a time and press the ‘suggest’ button.

The results will show you how many people search for your keyword each day and also suggests other keywords you can use and the number of visits they get each day. Write down this information or create a spreadsheet with the headings ‘keyword’, ‘visits per day’, and ‘pay-per-click cost’. Your pay per click cost depends on which pay-per-click search engine you use, the competition for your keywords and on how much you’re willing to pay for a click.

Once you’ve finished the spreadsheet, sign up for an account with the pay-per-click-search engine of your choice and bid on your keywords.

You will notice that the keywords with the most visits per day cost more per click than those with less. To get more clicks for your money the trick is to bid on those keywords with have a few visitors a day. There is less competition for these keywords so your bid price should be low.

Increase Website Traffic - technique 2
Ezine Ads

When using ezine ads place them in ezines which are related to your market, which have subscribers who would be interested in your product or service. You can find ezines in ezine directories and you should be subscribed to a few of them already, start with these.

Increase Website Traffic - technique 3
Website Ads
For website ads, use the keyword list you made for your pay-per-click marketing. Starting with the keyword that gets the most visits per day, do a search at a search engine. Research the first ten (10) to twenty (20) websites looking for any information which indicates that they sell advertising space on their website, like ‘Advertise With Us’. If you don’t see any advertising information look for a ‘Contact’ page or email address and send a message asking if advertising is sold on their website and if so then what’s the cost. Once you’ve finished this research, choose where to place your ads.

Increase Website Traffic - technique 4
Search Engine Optimization

To find information online most people go to are the search engines first. If you’re not list in at least the first two pages of search engine results for your keywords, then you’re missing out on a lot of free targeted website traffic.To increase website traffic for your website using this technique here is a free resource for you to help optimize your website so that you can access this free website traffic source. Click=> aff-masters.sitesell.com/home21.html

Increase Website Traffic - technique 5
Article Writing
Another way to increase website traffic is by writing articles for your niche market and submitting them to article directories and ezine editors. Your increased website traffic will come from the resource box at the end of your articles. The resource box is like a 4 to 6 line ad telling your readers who you are and to encourage them to seek more information on your website by clicking on your website link, which you will provide.

One advantage of article writing, beside the free increased website traffic, is that it will make you an expert in the eyes of your readers. This will increase your credibility and your readers trust in you causing them to open their minds and wallets to your recommendations.

Like I said earlier the five (5) techniques I’ve written about here to increase website traffic to your website are not hidden secrets, they’re nothing new. They are used everyday by website owners whose websites are far from deserted. So start using one of the techniques today and see how it goes, then try another.

About the Author
Fayola Peters is a member of the International Association of Home Business Entrepreneurshttp://www.ezinfocenter.com/7301292.363/iahbeNeed MORE TRAFFIC to your website or affiliate links? "Turn Words Into Traffic" reveals the secrets for usingFREE articles to drive Thousands of NEW visitors to yourwebsite or affiliate links... without spending a dime onadvertising! Click=> http://hop.clickbank.net/?petes2/ezarticles

Search Engine Optimization Tips

2006-09-08T11:07:00.000-07:00

The 52 Top SEO Tips ?Here Are 10 of Them

By David Leonhardt

From the obvious to the "Hey-I-never-thought-of-that-great-idea-before", here are 10 of the top 52 tips on how to optimize your website for its turbo-charge rocket ride up the search engine rankings.

Be bold. Use the tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.

Deep linking. Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site. Here is an example of deep linking, in this case to my personal happiness workbook.

Become a foreigner. Canada and the UK have many directories for websites of companies based in those countries. Can you get a business address in one of those countries?

Newsletters. Offer articles to ezine publishers that archive their ezines. The links stay live often for many years in their archives.

First come, first served. If you must have image links in your navigation bar, include also text links. However, make sure the text links show up first in the source code, because search engine robots will follow the first link they find to any particular page. They won't follow additional links to the same page. You can see this in action at the link to the home page on this web site monitoring page

Multiple domains. If you have several topics that could each support their own website, it might be worth having multiple domains. Why? First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way. Why not a site dedicated to gumbo pudding pops?

Article exchanges. You've heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else's article on the history of pudding pops with a link back to their site. They publish your article on the top ten pudding pop flavors in Viet Nam, with a link back to your site. You both have content. You both get high quality links. (More on high quality links in other tips.)

Titles for links. Links can get titles, too. Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page.
Not anchor text. Don't overdo the anchor text. You don't want all your inbound links looking the same, because that looks like automation ? something Google frowns upon. Use your URL sometimes, your company name other times, "Gumbo Pudding Pop" occasionally, "Get gumbo pudding pops" as well, "Gumbo-flavored pudding pops" some other times, etc.

Site map. A big site needs a site map, which should be linked to from every page on the site. This will help the search engine robots find every page with just two clicks. A small site needs a site map, too. It's called the navigation bar. See how the second navigation bar at the bottom of Last Minute Florida Villas is like a mini-site map?

There you have it: 10 of the 52 Top SEO Tips, a free tip sheet that comes with Don't Get Banned By the Search Engines:

How do I create a new local business ad?

2006-08-13T21:41:00.000-07:00

You can create a new local business ad at any time by following these steps:
1).Log in to your AdWords account at https://adwords.google.com/select/.
2).Click the keyword-targeted campaign that contains the Ad Group you want to edit.
3).Click the appropriate Ad Group.
4).Click the Create New Local Business Ad link.

More Details visit: https://adwords.google.com/support/bin/answer.py?answer=34036?ctx=awblog&sourceid=awo&subid=US-ET-AWB-081006_2

Thanks
Srinivas
Internet Marketing Specialist

Search engine optimization

2006-08-12T05:26:00.000-07:00

What is search engine optimization?
The process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.